Longines 75th Anniversary Catalog 1866-1941

By Charlie Dunne

This will be the first in a series of vintage Longines catalogs from the late 1930s and 1940s. While I quickly realized several of these catalogs exist on the tremendous resource on Peter's Vintage Longines Sales Brochures page, I felt it would be fun to scan and upload for those stumbling across Strictly Vintage. I highly recommend looking through Peter’s website, as it was where I found a great catalog featuring my Longines reference 5356 for the write up ‘The Longines Watches Awarded At The 1952 Winter Army Championships In Andermatt’.

This catalog predominantly features rectangular American-market wristwatches, which I often see available for reasonable prices. The round, European-market models tend to be more collectable from this era, so perhaps those looking through these images will become inspired to look outside of the box. Also, the pocket watches featured are out of this world. I would certainly love to one day own a simple Longines pocket watch like the models seen below. Should you happen to be a collector and notice any of your personal watches within these catalogs, I certainly welcome you to share a photo of your Longines by emailing me at Charlie@StrictlyVintageWatches.com or message through the contact page.