It is in memory of Professor Langevin, Nobel Prize winner, that the watch received its name. Visiting René Ditisheim who talked to him about his concerns, Mr. Langevin said to him: “Think of the cricket, so small and which sings so loudly”.
In 1947, the "Cricket" was launched on the American market and was immediately a huge success.
The Presidents of the States, Truman, Eisenhower, Nixon, and especially Johnson were good ambassadors for Cricket. Johnson robbed the shops of Geneva during his visit to Switzerland.